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What’s Trending in 2017: Google Search Queries & Keyword Trends from 2016 That Will Help


To many, the use of the words “search query” and “keyword” may seem similar, but there is a big distinction between these two terms. The variation in these words depends on how and who is using them and why.

The actual word “query” as a noun is generally defined as a “question. As a verb, “to query” is defined similarly as “to ask”.  So if a “query” is a “question” and “to query” is “to ask” then you might think of it in Search terms as “asking a question”.

Over time, digital marketers and SEOs have seen an evolution of how users enter their typed words in the search boxes of the search engines. And, the search engines themselves have noted it too as website pages continue to grow as does their database of information and data.

We all know that the focused terms, specific keywords, will vary from person to person, season to season, need to need… but how a person queries the database does have some interesting similarities and patterns. Noting those similarities can help with planning your online marketing efforts going forward and into 2017. If you work with businesses internationally, then also noting the similarities (translated or not) and the definite distinctions between country query requests is also noteworthy. Here’s a list of some helpful ones we noted on how people question the Google search engine (in alphabetical order of country):

Google trends showed that the Aussies seemed to not query the database as much as they used focused and specific keyword terms for their searches.

Belgium: What | How
With Belgium being a multi-lingual country, with French, Dutch & German as primary languages, we noticed that French and Dutch queries stood out as trends:  Qu’est-ce que What is – Comment ça marche : How to – Hoe werkt… – Wat is

Canada: What | Who
Don’t forget that Canada is also a multi-language country, most commonly speaking English and French.  Google trends suggested their favorite query type searches were in English and were:  What is…? and Who is…?

Costa Rica: What | How
Trends were noticed for these types of Spanish language queries: Qué es… – Qué pasa si… … Cómo hacer… Cómo… which translates to: What is…. What if… How to

France: How | Define
The French seem to focus on queries around Comment…?, which translates in English to How to… But it’s also worth noting that the French look a lot for Définitions, definitions. In the US we see that as a Define… query.

Hungary: Where
The unique nature of this language makes it different for collecting data in English translations, but the general trending queries suggest the use of these words: Hol? and Hova? Which, basically translates to “Where is…?

Italy: How
Come fare… which translates to How to… or, more precisely, How to make… is a trend for Italians.

Kenya: How | What
With English and Swahili as their official languages, the English queries that show up most are How to… and What is…?

Mexico: How | What
Google shows that the trending queries might actually have the question-marks typed in with the words ¿Cómo…? and ¿Qué es…? These translate to: How to…? and What is…?

Spain: How | What
But this Spanish language country seems to show that they might not actually type in the question-marks with the query, searching for Cómo ser… Qué pasaría si… Qué es…, which translates generally to How to…? What if…? What is…?

Switzerland: What | How
With their official languages of German, French, Italian and Romansh, the trending search queries look like: Was sind…? Wie funktioniert…? Wie mache…? which translates in English basically to: What is…? How does…? How to…?

United States: How | What | Where
There is a ton of data in the US on trending keywords for 2016, including queries for How to…? What is…? Where is…? What to do….?

Understanding how people search and what they search for can help with directions for website content, blog posts, articles, advertising, social comments, email blasts, and so much more.

For more, you can see a lot of trending data and more specific information on global and country specific search queries and keywords on Google’s Trends website and Year in Search 2016  trends data.