Digital Marketing & SEO since 2005
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The Silent SEO

Interestingly, I’ve been reading articles lately on Search Engine Optimization consultants, how to find them and what makes a good one. Today, there was an article by Rhea Drysdale, Death of SEO Transparency, that discusses that the best SEOs seem to keep their mouths shut and “secrets” safe.

Working for several years now as a top SEO (yeah, tooting my own horn here!), the one thing I noticed that makes a great SEO consultant is not the tips or tricks but how and when they use them! It’s a form of logic that is nearly impossible to describe or teach to someone else. It comes from “feeling” the search engines and “playing” with them day in and day out. It’s having each website and each individual industry act and react differently in the search engines because there are so many factors involved. So, telling all your “SEO secrets” will not give any one a real advantage over another if they don’t know how to use it anyway. – Does that make sense?!

I don’t believe in keeping quiet or holding back (ask anyone at Bruce Clay – hi guys!). Sharing information and a willingness to teach all that you know tells me you are secure with your knowledge, secure in what you can do with it and, I think, gains you a lot of respect in this or any other industry you are involved in.

The problem I have is that I spend more time working for my clients and getting their sites optimized for whatever keyword phrases we need than I have time for talking about SEO or blogging about it. I wish I had more time to work on my own website!! Look at it! Look at the Page Rank – yup! – not so optimized is it – not so search visible!!?!! Search Visible Websites site started about 4 months ago when I went solo with my SEO services. My first thoughts were “%@*&!!, Now I have to do my own keyword research, write all this content, I need to start blogging, write press releases, find any and every way to build links to my site, etc, etc.” Needless to say, I was not thrilled, mainly because there was no one to pay me for all that work! And you SEOs out there know it takes work! Lucky for me, enough people knew where I was and how to find me and things started from the get-go. That’s why I just don’t have time for all of this here!! (round and round we go!)

I hope and wish for continued openness and sharing of SEO tactics and ideas. The more we give the more the consumer can get a hold of and judge things so as to make informed, intelligent choices. Read my previous blog posting on How to Find a Decent SEO – Interviewing an SEO Consultant. This will help give those in the “not-know” a better idea on how to distinguish one SEO over another.

Hope this all helps!!