The SEO Checklist is used to help find a variety of factors that can affect your or your competitors site rankings. Check off or write down results and information you gather while analyzing a website. This check list is by no means intended to find all the SEO issues affecting a site but it will give a good overview of items to check for in your quest to high level search engine optimization and rankings.
Website SEO Checklist:
Site Name:
Date of Site Review:
Age of Site:
Archive Date of Pages:
Google Page Rank:
Home/Default Page Name:
Number of Indexed Pages: Google: Yahoo!: Bing:
Number of External Links: Google: Yahoo!: Bing:
On-Page Factors:
URL:
Meta Tags:
Title:
Meta Description:
Meta Keywords:
Headings:
Content:
Number of Words per Page:
Where Content Begins:
Page Structure (Divs – Tables – Frames)
Images:
Image File Names:
Image ALT Attributes:
Embedded Code – JavaScript/CSS:
Internal:
External:
Hyperlinks:
Fully-qualified (absolute):
Relative:
Number per Page:
Inbound:
Outbound:
Anchor Text:
Navigation (top/bottom/left/right):
HTML/text based:
JavaScript or CSS:
Flash:
Miscellaneous SPAM:
Duplicated Pages:
Duplicated Content:
Hidden Text:
Page Link Count over 100:
Link Farms:
Reciprocal Links:
Other Owned Site Links:
Comment Tags:
W3C Compliance:
Off-Page Factors:
Top Keyword 1:
Top Keyword 2:
Competition Site 1:
Competition Site 1:
Competition Site 2:
Competition Site 2:
Competition Site 3:
Competition Site 3:
– Note: use this SEO Checklist for Competition Review Info –
Inbound (external) Link Information (PR, Blogs, FFA, .edu, .gov, etc):
Web Server Information:
Server:
IP Address:
Dedicated:
Virtual:
Redirects:
Blocklists:
Robots.txt:
404 Page:
SiteMap Page:
HTML:
XML:
Anchor Text:
Last Updated:
Number of Links:
Miscellaneous Findings:
Current Rankings:
Date:
Rankings:
Keyword
Keyword Value
Google
Yahoo!
Bing
1.
2.
3.
4.
5.
If you have questions or would like help with using this brief SEO Checklist please contact us.
