Digital Marketing & SEO since 2005
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Internet Marketing and the Recession – Gaining with Search Visibility

I think the “recession” here might refer more appropriately to my “recessed” attention to this blog! I need to do better!

It can’t have been more than a few weeks ago that I was mentioning to a friend that I didn’t think that the SEO marketplace would hurt from the recession issues related to the economy. I explained that SEO services should be in even more demand based on the fact that website owners will need to expand more to cover more ground because of less spending. It isn’t that no one is spending. It is that there is a definite decline in spending. So if you have a website that ranks on the first page for, say, 10 keywords and now you have a 1/3 decline in spending based on those rankings then how about you cover twice as many keywords and get them to page one. You’ll end up with far more financial gain than loss! Then you can smile when the word “recession” comes up!

But, I must have been wrong with my thinking!! Suddenly one of my favorite clients is making cut-backs. Their investors are suffering so they are cutting back across the board. They are worried about the decrease in spending overall along with the upcoming holidays. Ok, yes, there will be a decrease for the current keywords we’ve gained rankings for but we have a lot more to do guys!!! I just don’t understand the rationale behind worrying that no one will spend when, by cutting back on SEO and marketing, you are making damned sure that no one will spend!! It’s a vicious cycle, it seems, with no one winning on any side.

Another interesting part of what I personally have seen and felt in the industry of SEO is by working with companies as both an internal and external SEO analyst. I work most of my time as an in-house SEO analyst (for the best company ever!) and as an external SEO consultant with the rest of my time! And by “in-house”, I am not actually in their house but in mine accessing their system through remote connection means. It’s great. Working both internally and externally has allowed me the privilege to see how the recession affects both groups. What I am seeing is that the external consultant will suffer more. Mainly because I believe their fees overall are higher. I know my fees are higher as a consultant than as an in-house analyst. But then, my fees are higher as a consultant because those clients don’t sign on for the long haul. They generally are with me anywhere for 3 months to 3 years. My in-house client signed me on for endless services! I do like that. I actually prefer that. My in-house client gets more out of me… and for less. I can trust that they’ll still pay me whether there are immediate ranking improvements or not. They truly understand the process of SEO, that’s why they’ve signed on to my services for the long term.

Ok so…I need to find more in-house clients to work my SEO magic!!
Although, honestly, those out there thinking of cutting back on SEO, consultant or not, you are just fueling your own recession. So stop that! If you have a website and you don’t have an SEO advisor of some kind, then, go get one. And…there is always Search Visible Websites! The more you reach out through increased rankings for your website, the more visitors you’ll get to your website.