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Getting Personal – Information on Google’s Personalized Search

Several have asked for an explanation on the recent news that Google has enabled “Personalized Search for Everyone”. Truly, this is not anything to panic about, nor is it really new news! Search marketing and SEO work for those like me in the ‘biz’ should continue as usual!
In an attempt to enjoy my weekend and not feel the need to paraphrase what has already been very well written on the topic of Google and Personalization, I have assembled a list of links below showing you some really good information – and the timelines – describing how Personalization works. Thank Danny Sullivan from Search Engine World for such nice descriptive articles – along with a few GoogleBlog write-ups on their various announcements on the topic.

Google’s announcements on Personalization:

– Jun 28, 2005
Search Gets Personal

– Feb 02, 2007
Personally Speaking

– Sep 24, 2007
Search Privacy and Personalized Search

– Dec 04, 2009
Personalized Search for Everyone

Danny Sullivan’s insights to the Google Personalization directives:

– Jun 28, 2005
Google Relaunches Personal search – This Time, It Really Is Personal

– Feb 2, 2007
Google Ramps Up Personalized Search

– Apr 19, 2007
Google Search History Expands, Becomes Web History

– Jul 30, 2008
Google Now Notifies of “Search Customization” & Gives Searchers Control

– Nov 5, 2009
Google Dashboard Offers New Privacy Controls

– Dec 4, 2009
Google Now Personalizes Everyone’s Search Results

If you didn’t have time to read all of the above, the Google Personalization feature is mainly controlled by the installation and use of various Google products. The main ones that are in control are the following:

Web History –
Google Toolbar –

And, if you are freaked out or just don’t like these features, Google has provided tools to disable and/or turn off personalization:

Note: There are many more articles on the topic from where these came from. We picked these as they give a nice overview on the topic. Hope it all helps explain!