Lydia Fabry Mazorol
2443 Pathway Avenue
Simi Valley, California 93063
cell: 505.310.2226
e-mail: lydia@searchvisibleinc.com
Education:
Bachelor of Science in Mathematics Loyola University of the South, New Orleans, LA
Minor in Computer Science
Professional Experience & Jobs:
Internet Marketing & SEO Professional Analyst/Engineer 2007 to present
- Independent Internet Marketing & Organic Search consultant.
- Manage and orchestrate multiple team members for on-site, external-site and off-site needs for various clients’ websites & online properties.
- Provide consulting & technical services for varied individual clientele as well as for other IM/SEO firms and their clients.
- Expertise and knowledge includes: Social Media Marketing & Management, Reputation Management, Local Search and Localization, Email Marketing, Optimized Press Releases/Blog/Content Writing, PPC (Pay-Per-Click), and more.
- Extensive and creative problem-solving and analytical skills.
- Always participating in ethical, “white-hat”, user-focused standards for online marketing and SEO.
- Create, develop and conduct conferences & business training sessions for general audiences and industry specific groups on Internet marketing, SEO and how to write for the web.
- Develop and create “standards” guides for online property assessment/audit documents and technical guidelines including internal tracking standards used beyond typical online tool tracking or analytics reports.
- Technical & coding as necessary using HTML, CSS, PHP, JavaScript and various markup languages & protocols to help with client websites & analysis of websites.
- Successful optimization for websites for improved rankings & traffic in the organic search space, as well as for Universal/Blended search criteria.
- Assess, analyze and create reports from various Analytics tools, including for SEO reporting and Keyword research.
- Guidelines and recommendations given for external Link development & Link development strategies.
- Excellent organizational, communication and writing skills related to all aspects of business and the business of Internet Marketing & SEO.
Miscellaneous Current & Past Client Web Properties:
Search Engine Optimization (SEO) Primary Analyst, Consultant & Instructor 2006 to 2008
- Created IM/SEO materials and performed corporate training in the UK.
- Analyzed and documented SEO recommendations for websites in Swedish, Finnish, Dutch, German, Italian, French, and English.
- Provided all SEO duties as outlined for Bruce Clay, Inc for European markets.
Top Performing Senior SEO Analyst and Consultant 2005 to 2007
- Provide analysis, research and recommendations for Internet Marketing and Search Engine Optimization.
- Optimize web sites for improved rankings in the organic listings of the top search engines, Google, Yahoo! and MSN/Bing.
- Manage and supervise several SEO Analysts.
- Understanding of the search engine ranking algorithm and how search engines spiders and indexing work.
- Experienced with a variety of Analytics tools, SEO analysis and Keyword research tools.
- Edit and update web pages using HTML, CSS, JavaScript and various file transfer protocols.
- Knowledge of Web Server issues, mod_rewrite protocols and coding necessary for Microsoft IIS and Apache type servers.
- Linking strategies developed for clients.
- Universal Search protocols examined and recommended for clients.
- Impressive communication and writing skills for transfer of knowledge to large corporations and small businesses related to the business of SEO.
- Internal training documents and technical briefs created for other SEO Analysts.
- Editor and monitor of information for SEOToolSet SEO Standard & Advanced Training materials and presentation.
- Validated & corrected testing Exam materials for those seeking SEOToolSet Certification.
Owner/Operator of Personal Computer Connection 1992 to 2007
Web Slinger Design:
- Web site designs, implementation, and maintenance.
- Graphic design and animation.
- HTML creating and coding.
- MacroMedia DreamWeaver, FireWorks and Flash creations.
- Shopping carts, implementation and design.
Personal Computer Trainers:
- Help and training with all aspects of personal computer use.
- Establish and conduct training of PC software.
- Shop for client’s PC and PC ratings.
- Teach all aspects of the Internet including HTML and graphic design.
Mathematics/Computer Teacher and Tutor 1982 to 2005
Santa Fe Community College:
- Math Instructor for Developmental Studies Department.
- Teacher for Pre-Algebra and Basic Algebra.
Miscellaneous Teaching/Tutoring
- Calculus – Algebra I and II – Trigonometry – Geometry.
- Teacher at various Elementary School levels through High School.
- Taught in group/class situations and tutored individuals.
- Web Site design and misc. software training and tutoring.
Modern Olympic Fencing Coach 2001 to present
- Accredited Fencing Coach through the USFA Coaches Association.
- Coach various levels in all three weapons: Foil, Epee, and Saber.
- Currently competing Nationally for the US Women’s Veteran World Team in saber.
- Competed nationally in Saber, Foil and Epee and ranked #1 in the Nation at the Women’s Veteran level in saber for many years.
Lydia Fabry Mazorol
2443 Pathway Avenue
Simi Valley, California 93063
Phone: (505)310-2226
E-Mail: lydia@searchvisibleinc.com
Website: http://searchvisible.wpengine.com
Facebook: www.facebook.com/pages/Search-Visible-Websites-Internet-Marketing/155567607117
LinkedIn: www.linkedin.com/in/lydiafabrymazorol
Google+: plus.google.com/+SearchvisibleincMarketing
Twitter: www.twitter.com/LydiaFabry