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Posts Tagged Search Engine Optimization

Online Branding – big brands vs. little brands vs. any brand

General Definition: Brand = Trade Name; A Name given to a Product or Service Google’s Definition (aka Matt Cutts): Brand = x + Trust, Authority, Reputation, PR, High Quality where x = whatever name/names given to a product or service (as above) Synonym for Brand = Known in your Niche Reading posts and listening to interviews on the Google “Vince” update/changes released about a month ago has me shaking my head at the concerns of […]

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Internet Marketing and SEO MeetUp Presentation in Los Angeles, CA

Tomorrow will be my first general audience presentation session on the topic of Search Engine Optimization and Marketing – and I only have an hour. For many years now I have performed many training sessions and presentations but all have been to specific individual clients – business groups and one-on-one – but always very specific to their individual websites and their specific needs to addressing SEO and IM issues. I also generally spend anywhere from […]

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SEO/SEM MeetUp Presentation in Los Angeles, CA

Tomorrow will be my first general audience presentation session on the topic of Search Engine Optimization and Marketing – and I only have an hour. For many years now I have performed many training sessions and presentations but all have been to specific individual clients – business groups and one-on-one – but always very specific to their individual websites and their specific needs to addressing SEO and SEM issues. I also generally spend anywhere from […]

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The Good and The Bad of SEO

Time and time again it seems that SEO consultants are having to help the general public understand the good and the bad of Internet Marketing & Search Engine Optimization. There is a wealth of website and SEO information out there that the general public simply can’t tell what is good useful information as opposed to silly ignorant and possibly hurtful bits. I read various articles and posts yesterday about John Dvorak’s comments on The Trouble […]

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SEO Checklist When Renaming URLs

We have been working tirelessly on a website just purchased by one of our main clients and completely revamped. The subject matter remains the same for the site but the old site was such a mess. Content was skewed all over the place and URLs had weird query strings causing duplicated pages that were out of our control. So, we revamped everything. What that meant for the page name URLs was they were completely renamed […]

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