To many, the use of the words “search query” and “keyword” may seem similar, but there is a big distinction between these two terms. The variation in these words depends on how and who is using them and why. The actual word “query” as a noun is generally defined as a “question. As a verb, “to query” is defined similarly as “to ask”. So if a “query” is a “question” and “to query” is “to ask” […]
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In a world of amazing and ever-changing technologies also comes new words and ways to use online and digital channels. Remember the days when a “keyboard” was an object but now it’s used as verb in our schools with “keyboarding classes” instead of the old, outdated “typing classes”! Then, does one “twitter” or “tweet” when communicating via Twitter is one that still comes under debate for word use. We have seen the evolved methods and uses for digital channels like Netflix cast off of our […]
Read more →Several have asked for an explanation on the recent news that Google has enabled “Personalized Search for Everyone”. Truly, this is not anything to panic about, nor is it really new news! Search marketing and SEO work for those like me in the ‘biz’ should continue as usual! In an attempt to enjoy my weekend and not feel the need to paraphrase what has already been very well written on the topic of Google and […]
Read more →As of November 24, 2009, Google gave us “Product Extensions” as a way to highlight our AdWords ads with images of our products. Several of our clients have asked about this feature, so we’ve decided to show you some examples of Google’s Product Extensions feature in action. The different screen shots below show varied industries, through search terms, and how these product images can really highlight and draw the eye to a product in search, […]
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