Internet Marketing & SEO since 2005
Call Us: (505) 310-2226

SEO Checklist

IM Services and Consulting

The SEO Checklist is used to help find a variety of factors that can affect your or your competitors site rankings. Check off or write down results and information you gather while analyzing a website. This check list is by no means intended to find all the SEO issues affecting a site but it will give a good overview of items to check for in your quest to high level search engine optimization and rankings.

Website SEO Checklist:

Site Name: Date of Site Review:
Age of Site: Archive Date of Pages:
Google Page Rank: Home/Default Page Name:
Number of Indexed Pages: Google: Yahoo!: Bing: Number of External Links: Google: Yahoo!: Bing:
On-Page Factors:
URL:
Meta Tags:
Title: Meta Description: Meta Keywords:
Headings:
Content:
Number of Words per Page:
Where Content Begins: Page Structure (Divs – Tables – Frames)
Images:
Image File Names: Image ALT Attributes:
Embedded Code – JavaScript/CSS:
Internal: External:
Hyperlinks:
Fully-qualified (absolute): Relative:
Number per Page:
Inbound: Outbound:
Anchor Text:
Navigation (top/bottom/left/right):
HTML/text based: JavaScript or CSS: Flash:
Miscellaneous SPAM:
Duplicated Pages: Duplicated Content:
Hidden Text:
Page Link Count over 100: Link Farms:
Reciprocal Links: Other Owned Site Links:
Comment Tags:
W3C Compliance:
Off-Page Factors:
Top Keyword 1: Top Keyword 2:
Competition Site 1: Competition Site 1:
Competition Site 2: Competition Site 2:
Competition Site 3: Competition Site 3:
– Note: use this SEO Checklist for Competition Review Info –
Inbound (external) Link Information (PR, Blogs, FFA, .edu, .gov, etc):
Web Server Information:
Server: IP Address: Dedicated: Virtual:
Redirects:
Blocklists:
Robots.txt: 404 Page:
SiteMap Page: HTML: XML:
Anchor Text: Last Updated:
Number of Links:
Miscellaneous Findings:
Current Rankings:
Date: Rankings:
Keyword Keyword Value Google Yahoo! Bing
1.
2.
3.
4.
5.
 If you have questions or would like help with using this brief SEO Checklist please contact us.
SEO Checklist June 11, 2015