Digital Marketing & SEO since 2005
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Maybe it’s not a daily routine!

I know that I said day-to-day routines would be documented here but it seems that my day sometimes just gets too busy to write about SEO goings on rather than just doing the SEO work!

Anyway, since we last chatted, I had to try to get a client to understand that, even though his site had a great amount of content, we still needed to spend time on making that content “valuable”. What I mean by that is that he never seemed to actually say what his site was really there for. There were lots of words on pages but he used more analogous wording than actual “real world” terms to understand and describe his business.

You know, I still love the example I use often to help others understand the use of certain terms and the lack of terms used in association for clarification. – Did that sentence make sense??? – The example is “IT”. Problem is that “IT” is also “it” which can be considered a stop-word for the search engine spiders when reading website content. – I know IT is not making sense yet but IT will.

So, if I add some clarification terms like “computer” or even “professional” then we have “computer IT” or “IT professional”. Now it makes sense! I still strongly recommend actually spelling it out, IT is Information Technology. Say it in your web pages if you use IT. Your readers really won’t mind that you’ve spelled IT out and the search engine spiders will like that you know what you are talking about and your pages will benefit more, especially when you see them with better ranked listings in the indexes and/or with more keywords that your site starts coming up for. IT is a good thing!

… Oh, so much more to talk about but work has got to be done. Remind me to tell you about another issue with website ranking improvements but no real conversion increases. I got to put on my marketing cap for that one! Ok – au revoir for now!

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