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Archive for the Search Engine Optimization Category

Getting Personal – Information on Google’s Personalized Search

Several have asked for an explanation on the recent news that Google has enabled “Personalized Search for Everyone”. Truly, this is not anything to panic about, nor is it really new news! Search marketing and SEO work for those like me in the ‘biz’ should continue as usual! In an attempt to enjoy my weekend and not feel the need to paraphrase what has already been very well written on the topic of Google and […]

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Google Product Extensions – Not Just For The “PlusBox” Anymore!

As of November 24, 2009, Google gave us “Product Extensions” as a way to highlight our AdWords ads with images of our products. Several of our clients have asked about this feature, so we’ve decided to show you some examples of Google’s Product Extensions feature in action. The different screen shots below show varied industries, through search terms, and how these product images can really highlight and draw the eye to a product in search, […]

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No More Meta Keywords Tag, No More Meta Description Tag … NOT!

Ok, so the news came out today over at Google about the fact that the Meta Keywords tag is not used for web rankings. Is that news? Not to those who have played a part in good SEO. Google hasn’t really used the Meta Keywords tag for rankings for years now. Does this mean we should no longer worry about that tag and can even remove it from all our web pages? Absolutely NOT! Check […]

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The Good and The Bad of SEO

Time and time again it seems that SEO consultants are having to help the general public understand the good and the bad of Internet Marketing & Search Engine Optimization. There is a wealth of website and SEO information out there that the general public simply can’t tell what is good useful information as opposed to silly ignorant and possibly hurtful bits. I read various articles and posts yesterday about John Dvorak’s comments on The Trouble […]

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SEO Checklist When Renaming URLs

We have been working tirelessly on a website just purchased by one of our main clients and completely revamped. The subject matter remains the same for the site but the old site was such a mess. Content was skewed all over the place and URLs had weird query strings causing duplicated pages that were out of our control. So, we revamped everything. What that meant for the page name URLs was they were completely renamed […]

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