To many, the use of the words “search query” and “keyword” may seem similar, but there is a big distinction between these two terms. The variation in these words depends on how and who is using them and why. The actual word “query” as a noun is generally defined as a “question. As a verb, “to query” is defined similarly as “to ask”. So if a “query” is a “question” and “to query” is “to ask” […]
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Every day, we get inquiries about the various costs for digital marketing and SEO services. First, it can help to understand the various components that can play a part in digital marketing and SEO. Those components include some of the following online areas and properties: Website & Website Design & Development Social Media Accounts & Management Content Creation & Content Marketing Branding & Reputation Management And Expanded Channels & Services that help with further Marketing […]
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It can be incredibly useful if all involved in an SEO project understand and can speak the same language. That includes the boss (or owner and manager of a website property)! However, it’s okay if not everyone knows exactly how to implement or the best ways to address those SEO type items. That might require a more experienced person. For now, to help, here are five basic SEO vocabulary key words (yes, not to be […]
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Today we saw two interesting items online. One was an excellent article published on Search Engine Land’s website, written by Jim Yu of BrightEdge, entitled: The SEO Maturity Curve: Enterprise Scale & Development – How do you take your organization from SEO dabblers to industry leaders? Columnist Jim Yu discusses how to mature your SEO program. – The article (which is worth the read) shared a graph outlining several main stages to get to “SEO […]
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When we are asked to a assess an online property such as a client’s website, one of the first things we do is perform a quick check of basic items to get a feel for where things are and the basic structure of their website. Still today, our 5 Steps to Assessing a Website for SEO is a useful place to start. Today, because of a recent assessment we performed for a potential client, we […]
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