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Archive for the Local Search Optimization Category

Digital Marketing for Attorneys & Law Firms: Google Local Listings Case Study

nj law group google maps

In this digital marketing case study, we will examine the reasons why a law firm should focus on their business brand for its Google My Business local listings and not necessarily their individual attorney’s listings. This law firm case study is based on the unique and individual nature of their online needs but we have seen this similar situation across numerous law groups. We’ll examine how to read online articles about digital marketing, what can […]

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SEO and Optimization for New Google+ Local Pages

The world of local search saw a major change last month when Google announced it was replacing all Google Places pages with Google+ Local, a new listing tool for businesses that is heavily integrated with the Google+ social network. In its blog announcement, Google says it designed Google+ Local to deliver “a simple way to discover and share local information.” The change went live on May 30 and most businesses are now in the Google+ […]

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