Digital Marketing & SEO since 2005
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Archive for the Internet Marketing Category

Online Search & Social Media Blitz

Just recently hired as an SEO & Internet Marketing Consultant by Kids Crooked House, I was told that they had worked with a group involved with a TV show and their products would soon show at some point on TV. Ok, I said, and gave them some thoughts on what might occur when this happens as I had worked with another group who was mentioned on Martha Stewart and Oprah last year. No big deal! […]

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SEO behind the Blog … or is the Blog behind SEO?

 As an Internet Marketing Specialist, some of the things I work with are blogs and blog posts. I get clients to start blogs, suggest topics for blogs and work with the bloggers and/or writers. I am by no means a writer, I love my life as a techy geek, but I have [cough, cough] been known to write for blogs too – but, you won’t find me because I use an alias! I don’t want […]

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5 NO’s of SEO

The worst part of my job as an Internet Marketing and SEO Consultant is that I am always having to tell my clients “no”. It always feels like I am the one delivering nothing but bad news. I am the one who finds all the problems with your online activity, whether internal or external to the site and its pages, server problems, content issues, social media guffaws, link building craziness, etc, etc. The good news, […]

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Online Branding – big brands vs. little brands vs. any brand

General Definition: Brand = Trade Name; A Name given to a Product or Service Google’s Definition (aka Matt Cutts): Brand = x + Trust, Authority, Reputation, PR, High Quality where x = whatever name/names given to a product or service (as above) Synonym for Brand = Known in your Niche Reading posts and listening to interviews on the Google “Vince” update/changes released about a month ago has me shaking my head at the concerns of […]

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Recalls and Product Safety for Search Engine Shopping Channels

It’s been interesting setting out to understand how when an item is recalled, like in the case of several Four Paws dog toys, that 3rd party sellers or vendors can’t easily be stopped. Since we spend a lot of time online and after seeing a recent Fox news story update about the sad situation for Chai and Dan regarding the Four Paws pimple ball toy, we decided to see just how many of these toys […]

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