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Digital Marketing for Attorneys & Law Firms: Google Local Listings Case Study

In this digital marketing case study, we will examine the reasons why a law firm should focus on their business brand for its Google My Business local listings and not necessarily their individual attorney’s listings. This law firm case study is based on the unique and individual nature of their online needs but we have seen this similar situation across numerous law groups. We’ll examine how to read online articles about digital marketing, what can […]

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5 Vocabulary Key Words You and Your SEO Should Know

seo vocabulary

It can be incredibly useful if all involved in an SEO project understand and can speak the same language. That includes the boss (or owner and manager of a website property)! However, it’s okay if not everyone knows exactly how to implement or the best ways to address those SEO type items. That might require a more experienced person. For now, to help, here are five basic SEO vocabulary key words (yes, not to be […]

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Are Businesses Falling on the Negative Side of the SEO Maturity Curve – A Case Study

seo-success-and-failure

Today we saw two interesting items online. One was an excellent article published on Search Engine Land’s website, written by Jim Yu of BrightEdge, entitled: The SEO Maturity Curve: Enterprise Scale & Development – How do you take your organization from SEO dabblers to industry leaders? Columnist Jim Yu discusses how to mature your SEO program. – The article (which is worth the read) shared a graph outlining several main stages to get to “SEO […]

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SEO: How to Do It [Wrong] Quickly! A Common Developmental Beta Website Problem

right-wrong

When we are asked to a assess an online property such as a client’s website, one of the first things we do is perform a quick check of basic items to get a feel for where things are and the basic structure of their website. Still today, our 5 Steps to Assessing a Website for SEO is a useful place to start. Today, because of a recent assessment we performed for a potential client, we […]

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Word Definitions: Videovision – The Next Generation Television?

youtube newswire

In a world of amazing and ever-changing technologies also comes new words and ways to use online and digital channels. Remember the days when a “keyboard” was an object but now it’s used as verb in our schools with “keyboarding classes” instead of the old, outdated “typing classes”! Then, does one “twitter” or “tweet” when communicating via Twitter is one that still comes under debate for word use. We have seen the evolved methods and uses for digital channels like Netflix cast off of our […]

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