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Determining the Costs for SEO & Other Optimization Efforts: The SEO Audit

seo audit costs

Every day, we get inquiries about the various costs for digital marketing and SEO services. First, it can help to understand the various components that can play a part in digital marketing and SEO. Those components include some of the following online areas and properties: Website & Website Design & Development Social Media Accounts & Management Content Creation & Content Marketing Branding & Reputation Management And Expanded Channels & Services that help with further Marketing […]

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Digital Marketing for Attorneys & Law Firms: Google Local Listings Case Study

nj law group google maps

In this digital marketing case study, we will examine the reasons why a law firm should focus on their business brand for its Google My Business local listings and not necessarily their individual attorney’s listings. This law firm case study is based on the unique and individual nature of their online needs but we have seen this similar situation across numerous law groups. We’ll examine how to read online articles about digital marketing, what can […]

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5 Vocabulary Key Words You and Your SEO Should Know

seo vocabulary

It can be incredibly useful if all involved in an SEO project understand and can speak the same language. That includes the boss (or owner and manager of a website property)! However, it’s okay if not everyone knows exactly how to implement or the best ways to address those SEO type items. That might require a more experienced person. For now, to help, here are five basic SEO vocabulary key words (yes, not to be […]

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Are Businesses Falling on the Negative Side of the SEO Maturity Curve – A Case Study

seo-success-and-failure

Today we saw two interesting items online. One was an excellent article published on Search Engine Land’s website, written by Jim Yu of BrightEdge, entitled: The SEO Maturity Curve: Enterprise Scale & Development – How do you take your organization from SEO dabblers to industry leaders? Columnist Jim Yu discusses how to mature your SEO program. – The article (which is worth the read) shared a graph outlining several main stages to get to “SEO […]

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SEO: How to Do It [Wrong] Quickly! A Common Developmental Beta Website Problem

right-wrong

When we are asked to a assess an online property such as a client’s website, one of the first things we do is perform a quick check of basic items to get a feel for where things are and the basic structure of their website. Still today, our 5 Steps to Assessing a Website for SEO is a useful place to start. Today, because of a recent assessment we performed for a potential client, we […]

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